Business in Małopolska. Investment in the Future
24.05.2011
We promote Małopolska economy. January 2011 marked the launch of a new project of the Małopolska Regional Development Agency, the Małopolska Region and the Kraków Technological Park entitled: “Business in Małopolska. Investment in the Future.”
The goal of the project is to increase the recognisability of Małopolska’s economic Brand through the promotion of the region’s investment and export potential.
Recipients: the project is targeted to people making decisions about investments in Małopolska, mainly from the USA, India, China and Western Europe, and to the recipients of the region’s export offer.
Results: strengthening of the Małopolska’s image as a modern region open to investments. The execution of promotional campaign and presentation of the region’s offer at the largest economic events in the world will increase the number of foreign investments in Małopolska.
The coherent and comprehensive CeBiM information policy will improve the quality of services provided for investors and exporters.
Project measures:
- Presentation of the investment offer at the international trade shows and conferences in the United States, India, China and in Western Europe;
- Organisation of events promoting the region’s investment and export potential;
- Updating of the offer for investors and exporters.
Execution period: 1st of January 2011 – 31st of December 2012
Value of the project: over PLN 2.5 million
Source of financing: Małopolska Regional Operational Programme