Business in Małopolska
24.05.2011
The promotion of Małopolska’s economy is the main goal set by the Małopolska Regional Development Agency and the Marshall’s Office of the Małopolska Region, partners executing the Business in Małopolska project.
The goal of the project is to create a globally recognisable brand of “Małopolska” and encourage potential investors to locate their businesses in our region.
Recipients: the project is targeted to people and companies making investment decisions, as well as advisory institutions and opinion-giving circles.
Results: the project will contribute to:
- Raising the number of foreign investments executed in our region;
- Improving the recognisability of the Małopolska brand in the world;
- Raising of the awareness of the business and opinion-giving circles with regard to the Małopolska’s economic potential.
Measures: the project envisages global TV and Internet campaigns that will be conducted in three stages related to the key economic events, that is the Economic Forum in Krynica and Davos, and the G20 meeting. One of the campaign’s elements will be the broadcast of spots promoting the Małopolska’s economic advantages by CNN.
Execution period: 1st of June 2010 – 31st of March 2011
Value of the project: over PLN 1.3 million
Source of financing: Małopolska Regional Operational Programme