Investment attractiveness of Kraków
27.10.2011
Location factors for centres and their changes
Characteristic features of particular places that affect their selection as the most attractive locations for investors has already been the subject of several sector studies and many press releases, so in this report they are not addressed in detail.
It is worth recalling, however, that the distribution of centres is contingent upon – often multi-stage – investment processes, in which a significant role is played by, among others, the following features of a given location:
- availability and quality of skilled workers with knowledge of foreign languages,
- costs of doing business in a particular place,
- accessibility to transport (location on major transportation routes, airport operating nearby with a wide network of connections to major European air hubs, or the ability to quickly reach such an airport in a reasonable time), adequate infrastructure (e.g. availability of office space),
- quality of investor services in the city,
- city image (success stories of companies in the sector in a given place, presence on international rankings on investment attractiveness),
- opportunity to take advantage of available investment incentives,
- quality of life in particular cities.
A combination of these factors allows an investor to choose the most attractive location. Most important from the investor standpoint is to provide through a given location a suitable combination of accessibility and quality personnel, costs of conducting business, and access to infrastructure.
Generally, the above-mentioned location factors for centres are important for general sector investors. The opinions of representatives of centres operating in Małopolska did not differ significantly from those of respondents from other centres. But it is worth noting that depending on the strategy and the related specific location preferences, companies can place special attention on their choice of factors.
The article from Modern business service sector in Małopolska. The report prepared for Małopolska Regional Development Agency S.A. by Association of Business Service Leaders In Poland: Janusz Górecki (ABSL), Anna Bartoszewicz-Wnuk (Jones Lang LaSalle), Mateusz Polkowski (Jones Lang LaSalle), Rafał Kijonka (Manpower Polska).