Promotion of the Region
10.03.2010
Malopolska Vineyards
For whom: potential wine producers
How much: PLN 70,000
For what: training, study visits
Sources of financing: MARR’s own funds
Realisation period: from January to December 2006
Effects: Study visits at a wine production school in Austria, over 120 persons trained in growing grapevine and producing wine, publication of the “Grapevine and wine in a small Malopolska farm” manual, establishing vineyards is Malopolska
ITACA
For whom: the SME sector in the area of ecotourism and for persons wishing to start business activity in this area
How much: Over EUR 112,000
For what: development of alternative forms of tourism (bike and boating ecotourism)
Sources of financing: ERDF INTERREG III B CADSES
Realisation period: October 2006 – June 2008
Effects: designing and publishing an ecotourism guide, devising a marketing strategy for the development of Dolina Karpia (Carp Valley), devising a concept of a Zator–Grąbszyce bike path and a concept of canoeing down the Skawa river programme, promotion of Dolina Karpia through the modification of the web page, publishing a Dolina Karpia ecotourism guide, publishing a cookbook.
Malopolska Ecofood Market Development Programme
For whom: farmers, food processing entities, restaurant owners
How much: over PLN 245,000
For what: counselling, training
Source of financing: Voivodeship (Regional) Environment Protection and Water Management Fund
Realisation period: November 2005 – October 2006
Regtur – promotion of regional products
For whom: manufacturers of regional products and persons promoting such products
How much: EUR 30,150
For what: marketing training
Source of financing: government of Flanders
Realisation period: from June 2007 to June 2008
Effects: training in marketing for manufacturers of regional products and persons promoting regional products in Flanders and in Malopolska. Raising awareness of regional products
Traditional products of the Stary Kleparz marketplace
For whom: traders, manufacturers of regional products, consumers
How much: over PLN 24,000
For what: marketing of regional products
Source of financing: Cooperation Fund Foundation of the Agro-Smak 2 Programme
Realisation period: September – November 2007
Effects: Raise in awareness of the Malopolska community about the existence of traditional local and regional products, the possibility of direct promotion and sales of regional products